Menteri Sandiaga Uno Puji Produk UMKM Ternate

Menteri Sandiaga Uno bersama Owner Dapur halmahera, Sri Hartati. (Istimewa)

PENAMALUT.COM, TERNATE – Komitmen dan keberpihakan Menteri Pariwisata dan Ekonomi Kreatif RI, begitu besar untuk mendorong tumbuh kembang ekonomi kreatif atau para pelaku UMKM di Maluku Utara.

Di sela-sela kesibukan kunjungannya ke Sail Tidore, Menteri Sandiaga Uno yang dekat dengan berbagai kalangan ini pun menyempatkan waktu untuk hadir dalam acara “Bacarita Santai Bersama Menparparekraf dan Pelaku UMKM Ternate”, yang sukses digelar pada Sabtu (26/11) di Hotel Bukit Pelangi Ternate, merupakan sebuah tema yang berbasis dan berorientasi pada Digital Marketing.

Selain menghadirkan Menparekraf RI, juga tak kalah menariknya adalah pemaparan dua narasumber perempuan hebat Maluku Utara yang memiliki pengalaman dalam dunia usaha yaitu Sherly Tjoanda dan Anita Ghatmir (Owner Putu Dino) dan dipandu langsung oleh Ismith Alkatiri (Ketua Dewan Redaksi Malut Post).

Para peserta yang menghadiri “Bacarita Santai” umumnya para pelaku usaha UMKM dalam ragam produk yang turut serta membawa sampel produknya tak hanya untuk promosi umum, melainkan juga untuk kepentingan foto produk bersama menteri.

Kesempatan pertama diberikan oleh moderator kepada Sherly Tjoanda untuk memaparkan pengalaman dan berbagai hal yang dihadapi di dunia usaha bahwa dari pengalaman pribadi, rasa ketertarikan kepada sebuah produk adalah dari packagingnya.

Dirinya membagi sebuah pengalaman ketika suatu waktu ke Jepang dan membeli sesuatu karena ketertarikannya kepada packaging produk tersebut.

“Artinya yang menarik bukan karena produknya, melainkan packagingnya yang menarik sehingga menambah nilai tambah dari produk tersebut. ungkap Sherly.

Selanjutnya menurut Anita Ghatmir, bahwa awalnya adalah usaha rumah tenunnya merupakan sebuah program sosial untuk membangkitkan identitas Tidore yang dibantu oleh Bank Indonesia. Dengan keyakinan bahwa kedepannya hal ini akan menjadi baik bagi generasi muda Tidore.

“Bersama anak-anak Tidore telah menjalin kerja sama dengan Afrika Selatan dan beberapa jejaring internasional lainnya dan langkah ini juga merupakan sebuah upaya untuk memotivasi generasi muda untuk menjadi wirausaha, sehingga tidak sebatas berpikir untuk menjadi seorang PNS, petani atau nelayan,” tutur Anita yang kini giat mempromosikan tenun Tidore ke berbagai negara.

Lebih lanjut menurut Anita, bahwa saat ini juga bersama anak-anak Tidore terus berusaha secara bersama mengembangkan usaha rumah tenun berkolaborasi dengan berbagai pihak seperti pihak sekolah dan lain-lain. Usaha rumah tenun yang dikelolanya juga bukan semata untuk usaha kain tenun semata, akan tetapi juga mencakup berbagai jenis usaha lainnya yang lebih luas khususnya termasuk dunia usaha pariwisata.

Ada hal menarik yang diperbincangkan pada “Bacarita Santai” ini adalah yang berkaitan dengan bidang usaha kuliner dan pada kesempatan ini Dapur Halmahera dengan ownernya Sri Hartati mengungkapkan, bahwa berdasarkan pengalaman dari UMKM yang dibangunnya dengan memproduksi aneka sambal antara lain sambal ikan Roa, sambal cumi asin dan sambal tuna asap.

“Dalam beberapa varian rasa juga melibatkan berbagai pihak (reseller), sehingga hasilnya terbagi pula (bagi-bagi rejeki), ungkap Hartati.

Mendengar semangat yang luar biasa dari para pelaku UMKM tersebut sembari menjawab pertanyaan yang diajukan oleh Sri Hartaty tentang kiat-kiat digital marketing apa saja yang diperlukan oleh para pelaku UMKM di era transformasi digital saat ini?

Menteri Sandiaga Uno mengatakan bahwa tidak perlu punya followers/pengiklan yang banyak tetapi punya konten yang kuat, itulah yang penting. Dengan kata lain, bahwa beberapa hal yang terpenting yang mesti diingat dalam hal mengembangkan setiap UMKM yaitu otentisity atau originality (relevan dengan keadaan sekarang) dan berkelanjutan secara terus menerus.

Menteri Sandiaga Uno memuji dan mengapresiasi Dapur Halmahera sebagai salah satu UMKM yang mampu berkembang dan fokus pada produk hasil olahan perikanan pasca panen hingga menjadi berbagai varian produk yang bermutu sekaligus mampu menjawab kebutuhan dan tantangan pasar nasional maupun internasional.

Thamrin Ali Ibrahim yang juga gemar mengkampanyekan Makin Cakap Digital selaku Project Manager Literasi Digital Provinsi Maluku Utara yang turut menginisiasi kegiatan “Bacarita Santai” ini mengungkapkan bahwa, Menparekraf Sandiaga Uno tak hanya punya segudang pengalaman dalam hal digital marketing, namun juga merupakan pribadi yang sangat pro dengan sektor dan para pelaku UMKM di seluruh Indonesia.

“Hal ini nampak dari pemaparan mas menteri yang pernah hadir dan membantu mengembangkan UMKM di berbagai daerah di Indonesia melalui apa yang disampaikannya. Sungguh luar biasa komitmen dan keberpihakan beliau kepada para pelaku UMKM, pungkas Thamrin yang juga sebagai mantan Ketua KNPI Provinsi Maluku Utara ini.

Usai sesi diskusi berlangsung, para pelaku UMKM berkesempatan berfoto bersama Menteri Sandiaga Uno sembari memegang produknya masing-masing. Setelah itu menteri pun meninggalkan tempat kemudiaan disusul satu persatu para pelaku UMKM serta tamu undangan. (tan)

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  22. Interested in me I see, my name is Sarita Yoon, awesome to see you here. In the past, I lived in South Sudan, however now I live in Ibieca. I thank myself for choosing this city. I can tell you more, for example, my job is careers consultant, I have various hobbies, one of them is metal detecting. I use headphones to listen to african blues and I also love to read books, my favorite one is Epicurus – Letter to Herodotus Letter to Menoecus. After a long day at work, I love to play The Legend of Zelda: The Wind Waker, I spend a lot of

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  25. Good to see you here, it is me Sariyah Bouchard, I am happy that you came here. My hometown is Micronesia, however now I live in Pereirama. I love this new place. Looking for more details? Well, my job is freight forwarder, from time to time I love to learn more about beachcombing. Do you love music?

  26. Cheers, my name is Rosie Seay, good to meet you. I used to live during my childhood in Slovakia, recently I moved to Kihikihi. I like it here. Still want to know more? My work is about broadcasting presenter, I have various hobbies, one of them is glowsticking. Music is my life, I often listen to manila sound and my number one book is The Critique of the School for Wives. My number one PC game is BioShock, I love to watch TV shows like Laverne & Shirley (1976–1983), comedy, it is really good, both story and acting. Stay in touch via my

  27. Howdy, I’m Kaia Nail, good to meet you. I came from Georgia, however now I live in Oxelaer. I like my new place and this city. Looking for more details? Well, my job is equality and diversity officer, from time to time I love to learn more about home brewing

  28. Interested in me I see, my name is Sarita Yoon, awesome to see you here. In the past, I lived in South Sudan, however now I live in Ibieca. I thank myself for choosing this city. I can tell you more, for example, my job is careers consultant, I have various hobbies, one of them is metal detecting. I use headphones to listen to african blues and I also love to read books, my favorite one is Epicurus – Letter to Herodotus Letter to Menoecus. After a long day at work, I love to play The Legend of Zelda: The Wind Waker, I spend a lot of

  29. Interested in me I see, my name is Sarita Yoon, awesome to see you here. In the past, I lived in South Sudan, however now I live in Ibieca. I thank myself for choosing this city. I can tell you more, for example, my job is careers consultant, I have various hobbies, one of them is metal detecting. I use headphones to listen to african blues and I also love to read books, my favorite one is Epicurus – Letter to Herodotus Letter to Menoecus. After a long day at work, I love to play The Legend of Zelda: The Wind Waker, I spend a lot of

  30. Interested in me I see, my name is Sarita Yoon, awesome to see you here. In the past, I lived in South Sudan, however now I live in Ibieca. I thank myself for choosing this city. I can tell you more, for example, my job is careers consultant, I have various hobbies, one of them is metal detecting. I use headphones to listen to african blues and I also love to read books, my favorite one is Epicurus – Letter to Herodotus Letter to Menoecus. After a long day at work, I love to play The Legend of Zelda: The Wind Waker, I spend a lot of

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