PENAMALUT.COM, TERNATE – Branding Ternate sebagai kota rempah, akhirnya diakui dan tercatat secara nasional di Hak Kekayaan Intelektual Direktorat Jenderal Kekayaan Intelektual Kementerian Hukum dan HAM.
Wali Kota Ternate, M. Tauhid Soleman mengatakan, city branding telah diakui oleh negara terkait dengan Ternate sebagai kota rempah.
“Branding seperti ini telah diakui negara, sehingga nanti berikutnya akan di desain dalam rangka penguatan city branding. salah satu contoh pengakuan atau internalisasi city branding harus berakar terlebih dahulu di tingkat lokal baru ke tingkat nasional,” ujar Tauhid, Senin (29/8).
Di tingkat nasional, kata Mantan Sekda Ternate ini, akan disampaikan pada Rabu (31/8) nanti. Namun, semua itu akan disesuaikan dengan undangan yang diberikan, khususnya diskusi untuk menjadikan jalur rempah sebagai peradaban dunia.
“Mudah-mudahan dengan ini dapat berjalan dengan baik. Ada juga beberapa kegiatan lainnya yang akan dibentuk untuk memberikan daya tarik kepada orang- orang yang datang di Kota Ternate, sehingga mereka dapat merasakan langsung bahwa inilah benar-benar kota rempah,” harapnya.
Selain itu rancangan kota rempah tersebut, menurut Tauhid, pihaknya akan mendorong agar UMKM berbasis rempah menjadi bagian dari kekuatan ekonomi lokal, terutama dukungan terkait pariwasata di Kota Ternate.
Di sisi lain, Tauhid berujar, pada 2023 nanti Pemkot akan mendesain sebuah identitas di kota rempah yang terletak di Bandara Sultan Babullah Ternate. Sedangkan museum rempah sudah ada dalam Benteng.
“Tapi yang paling terpenting itu bukan persoalan pasar rempah maupun monumen rempah. Namun, lebih dari itu, yakni bagaimana rempah-rempah ini menjadi bagian dari identitas Ternate,” tutur Tauhid.
Dengan begitu, kekuatan ekonomi dimulai untuk mendorong diversifikasi bahan-bahan berbasis rempah. ini dilakukan sebagai upaya mendorong UMKM jangka panjang.
“Seperti sirup pala, kopi rempah dan lainnya itu sebagai kekuatan. Memang itu sudah ada, hanya saja butuh peran pemerintah sebagai motivator untuk memberikan ruang gerak agar UMKM ini bisa berkembang lebih baik lagi,” tandasnya
Sementara, Kepala Bappelitbangda Kota Ternate, Rizal Marsaoly menambahkan, prinsipnya Pemkot sudah melegitimasi keberadaan city branding setelah disusun sebelumnya. Ini juga diakui dalam hak kekayaan intelektual yang merupakan salah satu branding yang cukup kuat dan berlaku selamanya.
Karena itu, Rizal berharap, kedepannya siapapun didapuk sebagai Wali Kota Ternate, branding harus tetap satu karena sudah tercatat di Kemenkumham.
Selain itu, Ternate sebagai kota rempah ini merupakan perencanaan program yang terintegrasi terhadap beberapa pemerintah, baik OPD khususnya penguatan UMKM dan IKM.
“Setelah tahapan ini dilakukan, akan didaftarkan cengkih Ternate sebagai hak kekayaan intelektual, karena punya citarasa sendiri di beberapa daerah maupun dunia,” tutur Rizal.
Dengan begitu, kata Rizal, maka akan memperkuat narasi kota rempah. Meski begitu, Rizal mengakui, ini dilakukan tidak hanya mengejar volume, tetapi melalui city branding agar lebih memperkuat eksistensi UMKM dan IKM yang berkualitas.
“Kemudian kekuatan narasi cengkih Ternate akan berbeda dengan cengkih Gorontalo dan cengkih yang ditanam di Sulawesi bahkan di daerah lain,” jelasnya.
Menurutnya, cengkih Ternate akan diberikan suatu kekuatan lebih yang memiliki nilai tertinggi jika dibandingkan cengkih di daerah lain. Sehingga dalam waktu dekat, sudah didaftarkan ke Kemenkum HAM dan dibantu ICCF untuk meletigimasi ini.
Disamping itu juga, lanjut Rizal, penguatan UMKM akan dikelola melalui pemanfaatan bahan dasar baku yang berasal dari rempah, sehingga secara sederhana city branding memiliki kemampuan dalam menciptakan simpul-simpul ekonomi.
“Semua harus kena dampak, bukan hanya OPD, tetapi pihak restoran dan pelaku usaha juga harus sama-sama mendorong identitas Ternate yang baru ini,” pungkasnya. (udi/tan)
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